Your prom dress is something you’ll likely remember for the rest of your life. Instead of hitting the regular stores in town, you may want to shop for your prom online. Prom websites often have hundreds or thousands of different styles and a wider range of sizes than you’ll find in brick and mortar stores. But before you order- get out a measuring tape and make sure you know all of your measurements, then compare them to the site’s (and the designer's) size chart. That way you can avoid pesky returns. A couple online prom sites seem to sell knock-offs… but we won’t mention their names here. Instead, check out these reputable prom retailers.
Misses Dressy is an online boutique that carries over 5,000 dresses at any given time. You could spend days browsing their prom selection, which includes dresses by the most coveted prom designers like Sherri Hill, Terani Couture, Shail K. and more. Check out my chat with Misses Dressy about their best-selling prom gowns this season, and find out which prom trends are here to stay.
2. Rissy Roo's
The gals at Rissy Roo's have a well-stocked website and a store in Linwood, NJ. They carry dresses by all the great prom designers like Faviana and Tony Bowls, but have a selection of trendy and more affordable gowns by designers like Dave and Johnny, too. Check out my interview with the prom buyer for Rissy Roo's to find out more about their top-selling gowns this season.
3. Prom Girl
The name is quirky, but the selection has mass appeal… and there’s quite a lot of it. There might be over a thousand dresses on GoldenAsp.com, all by fab prom designers like La Femme, Jovani, Alyce Paris and tons more. Luckily you can narrow down your search pretty easily- just sort by designer, color and style. The “style” search is especially detailed, with sections for “Celebrity Dresses,” “Open Back,” “Mermaid,” and more. Their sizes vary depending on what the designer offers. Some dresses go from 00 to 14, while others go up to size 20.
Don’t let the name fool you. David's Bridal has an entire section dedicated to prom and homecoming dresses, and they specialize in taking the hottest trends and making them affordable. From high-low hems to ombre to embellished necklines, David’s Bridal is sure to cater to the whim of every prom-goer. I’d also suggest looking here for clutches and prom jewelry. Accessorizing a dress is often the hardest part of putting together a prom look, but David’s Bridal makes it easy-peasy.
For the girl who turns her nose up at trends and gets her fash-inspiration from her grandmother (and great-grandmother’s) teen years, there’s Unique Vintage. From drop-waist flapper-esque frocks to flirty fifties flare skirts and retro accessories, you can find something from nearly every decade. And not all their gowns are vintage! They're vintage-inspired... so you're still getting a new gown. They also carry traditional prom designers dresses of today, but the selection is intentionally off-beat. They’ve got intricately detailed Terani dresses, feather-happy Mac Duggal gowns and daring Faviana gowns.
9. TJFormalTJFormal has curated the best of traditional prom designers and put them all in one place. From Jessica McClintock to Mori Lee and Hannah S, this site is selective about their styles and chooses best sellers. Where this site really stands out against is competitors is the shoe selection. There are hundreds of styles in every height and every price point. The site also runs a pretty good blog… in case you’re looking from some more pre-prom reading!
10. Dress GoddessIf making an entrance is your thing, head to Dress Goddess. Their gowns are packed with sparkles, sequins, flashy prints and embellished bodices that mimic the best of your fave celebs' dresses. You can snag a Tony Bowls, Gigi and a Dancing With the Stars dress here. Dress Goddess stocks a bunch of the it-prom designers.
You like how vintage dresses look... but you're not so keen on the polyester material and the fact that it may have been sitting in a grandma's closet for the last forty years. For mini dresses that are retro-inspired but made by today's manufacturers, browse the selection at ModCloth.com. They mostly carry dresses with a shorter hem, and have a whole section dedicated to party frocks. Their inventory changes daily, so keep checking back during prom season if something doesn't catch your eye on your first visit. They also carry some awesome retro-inspired shoes, so you could potentially find your whole prom look on ModCloth. They also have a good return policy and customer service.